How I'd grow Yoodli

August 20, 2023

Yoodli is an AI-powered speaking coach software that analyzes what you say during online calls and gives you feedback to improve your communication skills.

You can connect the Yoodli desktop app to all the most common communication tools and it will provide you with real-time tips on how to speak better during calls as well as a recap with suggestions at the end.

It's set to be private by default so the other participants won't know you're using it

Their positioning is clear: it's an app to improve your public speaking skills. However, they could improve a few details in their messaging.

For example I'm not particularly convinced by their header because it focuses on benefits that aren't necessarily directly related to public speaking.

The real benefit of this product is to help you sound more confident in your communication skills, not just ace your job interview or sales call.

It would be similar to an online fitness program that promotes the benefit of getting more girls rather than being fit

When you have multiple use cases and ideal customers it's a good idea to create different landing pages for each one.

This way, when you write a specific blog post, social media post or ad, you can link to the right version, which will help improve your conversion rate.

The homepage should be more generic and promote the common benefit that all of these use cases share.

Yoodli did a good job of identifying different users and occasions and developing a series of dedicated landing pages for each

I think the homepage and landing pages for Yoodli are good, but there are a few areas that could be improved:

- I would remove the focus on the "powered by AI" tagline. This is not a unique selling proposition anymore, as many other products claim to be powered by AI.

- I would make it clearer what happens when users click the "Try Yoodli" CTA. I would change the button text to "Download the Free App" to make it more obvious.

- I would add a more prominent privacy policy statement. Some people with important roles may be concerned about being recorded while they share sensitive data at work.

The world has been inundated with AI products lately, so the initial "cool effect" has worn off, in fact I'd dare to say that it could have the opposite effect on more tech-savvy users

I really like the GIF/autoplay 10-second video in the hero section that lets you get the product instantly.

I would like it even more if they could turn it into an interactive demo that lets people record a few seconds of themselves speaking and give them feedback.

Since downloading an app is a big ask, letting visitors play with a limited demo could be a powerful way to convince people to take action

What really surprised me was the absence of a pricing page on the site. I had to navigate to the footer and find the FAQ to discover that there is no cost...for now.

Putting growth before product/market fit is a risky strategy. Are people willing to pay for the product?

You can make assumptions based on hypothetical conversion rates from free users. But the truth is, you don't really know.

Instead of burying this information I would create a pricing page front and center with a free plan and a paid plan that says "coming soon”

Most people will visit the site but won't download the app immediately.

Instead of letting them go and forget about it, they could offer visitors who are about to exit the site a lead magnet.

Leaving your email is a lower commitment request than downloading an app.

An email sequence that offers something valuable for free will be a second chance to prompt visitors who left to take action.

I would contact one of the many creators with a popular video on the topic to collaborate and turn it into a free email course with their tips on how to speak better in public

Speaking of partnerships, they did something really smart.

They set up a collaboration with Toastmasters, a non-profit educational organization with more than 300,000 members that operates clubs worldwide for the purpose of promoting communication, public speaking, and leadership.

This is definitely going to boost Yoodli's brand awareness and word of mouth exponentially.

More new products should partner with non-competing products in the same niche with established audiences because it's a win-win

Yoodli could try adding a gamification element to encourage organic sharing and positive word of mouth from its users.

For example they could give you a nicely designed image with a rating to track your progress each month.

The idea is to create something that people want to show off to others because it makes them look good, like how a popular language learning app does with streaks

I'm not sure why they decided to keep everything on the app.yoodli subdomain instead of the main domain.

Luckily all the content lives on that subdomain too, otherwise that might have been a problem.

Although Google officially says there's no difference, in my experience, having your site and your content on different domains/subdomains can weaken your rankings.

If the site were on and the content were on (or vice versa), that would not have been ideal from a search engine optimization perspective

Having a wide range of use cases and ideal customers is beneficial for search because it means more opportunities to be discovered.

Unfortunately the landing pages they created are not optimized and that's a missed opportunity.

These are bottom-of-the-funnel keywords that are used by people who are ready to buy, which means they are more likely to convert than informational blog posts.

This is one of their landing pages and it could be leveraged to target people who are searching for an app to practice for an interview

Yoodli only has a few landing pages, but they could create many more and literally 100x their search traffic potential.

They can find new landing page ideas by using Google's autocomplete feature. Simply type in their main use case and then all the alphabet letters in sequence.

This will generate a list of keywords that people are actually searching for, which Yoodli can then use to create new landing pages.

“Public speaking app for” + “c”

Yoodli should also spend some time reaching out to websites that are already ranking high for all the main "best public speaking app" keyword variations.

This is a great way to immediately increase referral traffic from qualified searchers, as well as build relevant links directly to Yoodli's internal landing pages.

I’d do a search for "best public speaking app”, exclude direct competitors and reach out to all the other websites that are ranking highly for these keywords and let them know about Yoodli (if they want something in return, I’d propose them an affiliate link with a good commission)

Choosing the right social media is tricky because Yoodly can be considered both B2B and B2C.

But they can’t spread their resources too thin and try to be everywhere. This decision would also depends on which customers have highest LTV. Without having access to that data i’d choose one to cover B2B and one to cover B2C.

Pick one between LinkedIn and Twitter, one between TikTok and Instagram and go all in on them.

The decision of which social media platform to be on depends heavily on which customer profile is more valuable from a monetary perspective

To step up their social media game, Yoodly needs to:

- Ramp up their engagement activity. Create a list of 50 public speaking professionals and constantly engage with them by leaving meaningful comments. This will also be seen by people who follow them and fit perfectly their ideal customer profile.

- Create a proper content strategy. Produce more original content without relying solely on sharing other people's posts when they mention the product. This content could be a mix of tips on how to speak better, case studies, answers to popular questions, etc.

When people scroll through a social media profile and all they see is reposted content they are unlikely to follow them

Learn marketing from case studies

Every month I pick a new website and write a marketing case study explaining exactly how I’d grow it